The spirit of the VIVIDA brand is reflected in it`s name. VIVIDA is an Italian word of feminine gender which means vivid and bright. Just like the VIVIDA label: bold, original, exciting and passionate.

The name was chosen to reflect designer Svetlana Shellshear`s love of Italy and everything Italian and her constant inspiration by Italian design and craftsmanship.

The brand also reflects Svetlana`s love of colour, texture and print and eccentric streak in her personality.

VIVIDA offers women a special type of bag, not just a functional object but an object with personality and unconventional character.

As an alternative to an “IT” bag which is fashionable one season and total “no-no” next season (when another “IT” bag comes along) VIVIDA bags are independent from trends in fashion.

A VIVIDA bag is not a fashion item, rather an object of style and luxury.

They are made for a particular type of woman who does not buy into trends and who is interested in clothes and accessories more exclusive, more individual, logo-less and hype-less.

VIVIDA offers women a choice of designs, from elegant to eccentric, to satisfy their different needs and moods and their love of colour and texture.

VIVIDA bags are functional and feminine. They have curvy lines and no aggressive looking metal fittings are used.

Some designs appeal to the inner girl in every woman who sometimes wants to come out and play. Hence the bright colourful bags which are intended to make a woman smile.

At the moment VIVIDA brand is developing to include VIVIDA Style range which will show
- VIVIDA Interior (Furnishings) and
- VIVIDA Art (Wall Panels)